Berlin TestLab:
The future of Coworking

Challenge:

Students spend 12 wks in Berlin, Germany. They observe and immerse themselves in this unique culture and then come up with a design of a coworking space for the future of Berlin. 

Berlin

EXPLORING...

‘Berlin is poor, but sexy!’

— Klaus Wowereit, Former Berlin mayor, 2004

Whole City view

Transportation

History

Locals

‘Berlin, the greatest cultural extravaganza that one could imagine.’

— David Bowie, Singer, 1970s

COWORKING SPACES IN BERLIN

FACTORY

WONDER

AHOY!

ST. OBERHOLZ

COWOMEN

After spending the first few weeks wonder in the city and visit many coworking sites, I came to realized that people living here are free of limit. They can be whomever they want to be. The vibe I perceived is so vibrating, lively, and energetic. Everything is moving here and moving fast! Coworking, people like to work together even though they may not know each other. It feels much better to get out and be around with someone productive compare to stay home and work by themselves.  What interested me the most is that there are female-only coworking spaces. As a woman, I found those spaces such as CoWomen and Wonder decorated the interior more like a home than a workspace. When I am inside the area, I feel relaxed, comfortable, and safe. It gets me wondering why it has to be women only?  

Women are less than men in STEM
Why?

Although now we are living in the 21st century, women are still experiencing stereotypes, gender roles, and glass ceilings, especially in STEM.

According to the World Economic Forum's (WEF) Global Gender Gap Report in 2017, it indicated that, under current circumstances, we would reach gender parity in incomes in the year 2234, which is 215 years later. If we think gender equality is essential, then what should we do about it? How can we accelerate it?

INTERVIEW

So, what do tech women want?
Equal opportunities
in

EXPERIENCE

BUSINESS

KNOWLEDGE

SKILLS

CAREER

That means getting the same opportunity for a job, work on challenging projects, being judged not by how they look but how well they do, and lastly, getting to see more same-sex role models and leaders in the tech field.

While women are competent to excel in what they do, discrimination, social assumption, and patriarchy are holding their back. Tech women need a workplace with a diverse and inclusive culture and that's why we need Amsel.

Amsel is a coworking space for tech women seeking advancement in career path through diverse and inclusive programs.

It allows female founders to be free from limitations, stereotyping, and gender roles. It empowers women in tech to speak with confidence because they are treated equally to men. 

And most importantly, it encourages men to advocate gender equality and diversity because it helps their business grow.

Location

It locates at the Shelf on its 4th and 5th floors in Kreuzberg. Kreuzberg is one of the most convenient and most prominent areas in Berlin with many life functions such as restaurants, daycare, fitness center, art supply store, and more. 

Atrium

5F

4F

Design concept

Amsel, means blackbird in German, is one of the most seen urban birds in Berlin. They are symbolic of higher intelligence, thoughts, and ideas. The concept of Amsel is inspired by the fact that female blackbirds build the nest and incubate alone while male birds are helping to feed the chicks.

Programs

Amsel has a complete ecosystem that supports every woman in tech in different needs.


Program phase 1: Incubate - setting up the right mindset 
During phase 1, it is the first contact point where people come in, knowing that we value diversity and inclusion throughout the space. It is a place where it brings up awareness to members and visitors that gender equality is essential for the growth of a business, especially in tech.

 

Phase 2: connect- building your network. 
During phase 2, it helps women expand beyond their network. Women can get many resources and connections in the designed area.  

Phase 3:Grow - bettering at yourself, your business, and your power.
Amsel provides many classes for women who want to learn coding and programming. It also has a workshop on how to deal with issues in workplace. On top of that, it has a  speech stage where it invites successful people to share their experiences. 

Last Phase 4: Fly- flourishing with your business and career path
 All programs above help you free yourself and be who you are. You are now successful women in tech with many other successful women supporting each other. Amsel is always a home for you to fly in and out. 

4th Floor

2. Connect

1. Incubate

1B

2D

2A

2B

2C

1A

2D. Podcast

1A. Entrance

2B. Worm Cafe

2C. Immersion Room

1B. Empower Walk

2A. Pitch Room

5th Floor and Atrium

2. Connect

3B

4. Fly

4A

3A

3. Grow

4A. Atrium

3A. Power Speech

3B. Offices

Amsel is a coworking space for tech women seeking advancement in career path through diverse and inclusive programs. It allows female founders to be free from limitations, stereotyping, and gender roles. It empowers women in tech to speak with confidence because they are treated equally to men. And most importantly, it encourages men to advocate gender equality and diversity because it helps their business grow.

©KristyChi2019